10/26/2026 3:30:00 PM | General
Syracuse Athletics and New Era®, two iconic New York institutions, have partnered to make New Era the Orange's official headwear provider.
New Era, the Buffalo-based international sports and lifestyle brand, will supply on-field and sideline headwear for Syracuse's 20 varsity programs and will also offer an expanded line of Syracuse products.
"New Era is one of the most recognized brands in sports, and it was built right here in New York," said Director of Athletics Bryan B. Blair. "As the only Power Four program in the state, we take pride in representing New York on the national stage, and aligning with a brand that shares our roots and our standard of excellence speaks to the momentum we're building. We're excited to work with the New Era team to elevate the Orange brand for our student-athletes, our fans and our community."
Additionally, New Era will partner annually with Syracuse student-athletes to provide name, image and likeness (NIL) opportunities promoting New Era apparel and headwear. New Era's expansive partnerships portfolio includes leagues and organizations across all major professional sports, and it has a network of more than 1,000 retail stores worldwide with products sold in more than 125 countries.
"As New Era continues to expand its presence in the collegiate market, partnering with Syracuse Athletics represents an exciting opportunity to elevate our brand with one of the most storied programs in college athletics," said Bruce Popko, President for New Era. "We're proud to bring together two iconic brands rooted in New York with influence that extends around the world, as we offer premium, officially licensed headwear and apparel for Syracuse athletes, students, alumni, and fans celebrating the passion, pride, and tradition that make the Orange community so special. From iconic moments on the field and sidelines to the championships that define a program's legacy, New Era is excited to be part of Syracuse's continued tradition of excellence."
Syracuse Athletics and New Era will host a kickoff event at New Era's New York City flagship store (300 Lafayette St., New York, NY 10012) on Sunday, Nov. 15, in conjunction with the Orange's men's basketball game vs. St. John's at Madison Square Garden, which tips off at 7 p.m.
"New Era's prominence and reach make them a natural fit for Syracuse," said Syracuse Director of Trademark Licensing Rachel Duffy. "Together, we're excited to bring authentic products to our fans and to celebrate the Orange brand in the heart of New York City with this kickoff event."
This public event will take place from 11 a.m. to 4 p.m. and feature a full Orange takeover of the location. There will be exclusive merchandise, live embroidery for one-of-a-kind items, appearances by 'Cuse legends and notable guests, interactive activations, content opportunities, Syracuse-themed food and beverage and a street takeover by the Orange's band and spirit squads.
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New Era, the Buffalo-based international sports and lifestyle brand, will supply on-field and sideline headwear for Syracuse's 20 varsity programs and will also offer an expanded line of Syracuse products.
"New Era is one of the most recognized brands in sports, and it was built right here in New York," said Director of Athletics Bryan B. Blair. "As the only Power Four program in the state, we take pride in representing New York on the national stage, and aligning with a brand that shares our roots and our standard of excellence speaks to the momentum we're building. We're excited to work with the New Era team to elevate the Orange brand for our student-athletes, our fans and our community."
Additionally, New Era will partner annually with Syracuse student-athletes to provide name, image and likeness (NIL) opportunities promoting New Era apparel and headwear. New Era's expansive partnerships portfolio includes leagues and organizations across all major professional sports, and it has a network of more than 1,000 retail stores worldwide with products sold in more than 125 countries.
"As New Era continues to expand its presence in the collegiate market, partnering with Syracuse Athletics represents an exciting opportunity to elevate our brand with one of the most storied programs in college athletics," said Bruce Popko, President for New Era. "We're proud to bring together two iconic brands rooted in New York with influence that extends around the world, as we offer premium, officially licensed headwear and apparel for Syracuse athletes, students, alumni, and fans celebrating the passion, pride, and tradition that make the Orange community so special. From iconic moments on the field and sidelines to the championships that define a program's legacy, New Era is excited to be part of Syracuse's continued tradition of excellence."
Syracuse Athletics and New Era will host a kickoff event at New Era's New York City flagship store (300 Lafayette St., New York, NY 10012) on Sunday, Nov. 15, in conjunction with the Orange's men's basketball game vs. St. John's at Madison Square Garden, which tips off at 7 p.m.
"New Era's prominence and reach make them a natural fit for Syracuse," said Syracuse Director of Trademark Licensing Rachel Duffy. "Together, we're excited to bring authentic products to our fans and to celebrate the Orange brand in the heart of New York City with this kickoff event."
This public event will take place from 11 a.m. to 4 p.m. and feature a full Orange takeover of the location. There will be exclusive merchandise, live embroidery for one-of-a-kind items, appearances by 'Cuse legends and notable guests, interactive activations, content opportunities, Syracuse-themed food and beverage and a street takeover by the Orange's band and spirit squads.
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